Elevator pitch
Summary
A User eXperience (UX) design technique
What it is
Shot summary used to quickly and simply define a product and its value proposition.
- For (target customer)
- who (statement of the need or opportunity)
- the (product name)
- is a (product category)
- that (key benefit, compelling reason to buy).
- Unlike (primary competitive reason alternative)
- our product (statement of primary differentiation).
Who does it
The whole project team
Key benefits
- Provides Business relevance and context
- Forces to agree on killer features
Usage
At Scoping